85% of your financial success in real estate is due to your personality, ability to communicate, and negotiate. Which means shockingly, only 15% is due to technical knowledge! If you have the ambition and foresight to seize and master these skills, over time, your financial future will be brighter than it is today – guaranteed! We were all born to negotiate. As a baby, you cried to be fed, and your mom fed you. Which simply means you won the negotiation. In today’s podcast, we realize not one of us are entitled to anything, more to the point … you don’t get what you deserve, you get what you can negotiate (as Dr Karrass said back in the 50’s). And this episode will take the mild and the meek and show then how to obtain or bring about discussions that will get everything involved exactly what they want in a causal but focused transaction and set of agreements.